Digital marketing strategy for purpose-driven founders, creators, and brands

I help entrepreneurs turn story, audience, and positioning into growth through clear strategy, compelling content, and human-centered brand direction.

Trusted by global brands, high-growth creators, and mission-led businesses.

Valeria Ocaña
500+
creator channels supported
8+ years
in digital marketing
$2M+
in attributed campaign revenue
50M+
content views across campaigns

Who I work with

I partner with people and brands that care about growth, but also about meaning, trust, and long-term positioning.

Purpose-driven founders

You have a business with substance, but your message, content, or digital presence needs more clarity and traction.

Creators and personal brands

You want your content ecosystem, audience strategy, and positioning to work more intentionally across platforms.

Mission-led brands

You need a strategic marketing partner who understands storytelling, audience growth, and brand coherence without losing the human side of your work.

Why work with me

Strategy with story

I combine performance thinking with messaging, tone, and brand narrative so growth feels aligned, not forced.

Creator economy fluency

I understand how audiences build trust across content, platforms, and communities — not just through ads or isolated campaigns.

International experience

My work spans multicultural campaigns, cross-market communication, and brand partnerships across different regions and audiences.

Human-centered growth

I care about sustainable visibility, strong positioning, and marketing that feels clear, credible, and emotionally intelligent.

Work with me

Whether you need strategic clarity, a collaborative growth partner, or hands-on brand direction, I offer support at different levels.

Strategy Session

A focused 1:1 session to clarify your brand, audience, content direction, or growth opportunities.

Coaching & Strategic Support

Ongoing support for founders and creators who want a thought partner for marketing, positioning, and content decisions.

Done-for-You Strategy

A deeper engagement for businesses that need clear direction across messaging, content, digital growth, and brand presence.

Custom Consulting

Tailored support for launches, campaigns, brand audits, or special projects.

See all services →

Selected results

A few examples of the kind of growth, clarity, and momentum I help build.

Creator growth ecosystem

Supported the management and strategic development of 500+ creator channels across content operations, partnerships, and digital growth.

Revenue-linked campaigns

Contributed to campaigns with more than $2M+ in attributed revenue through stronger audience strategy, positioning, and digital execution.

High-visibility content impact

Helped shape campaigns and content systems generating 50M+ views across creator and brand ecosystems.

Global brand collaborations

Worked across initiatives involving internationally recognized brands and mission-led organizations.

View results →

Trusted by teams, creators, and brands shaping culture

  • YouTube
  • Enchufe TV
  • 2btube
  • Expandya
  • Estée Lauder
  • AVEDA
  • Diners Club
  • The Global Youth Coalition

What clients say

Valeria brought immediate clarity to our messaging and digital direction. Her strategic thinking helped us simplify our offer, sharpen our content, and move faster with more confidence.

Name Surname*, Founder, *Company

She combines a rare mix of intuition, audience understanding, and executional clarity. Working with her helped us align brand, content, and growth in a way that actually felt sustainable.

Name Surname*, *Role*, *Company

What stood out most was her ability to see both the big picture and the details. We did not just get ideas — we got direction we could actually use.

Name Surname*, *Role*, *Company

Insights on brand, growth, and content

I share reflections and practical thinking on digital strategy, storytelling, audience building, and the human side of visibility.

/* Add *URL and real titles/descriptions when content is ready; or show “Coming soon” */

Start with a simple brand clarity resource

Download my Brand Clarity Checklist for founders and creators who want a more intentional digital presence.

Get the Checklist

Ready to build a clearer, stronger digital presence?

If you are looking for strategy that connects story, positioning, and growth, let's start with a conversation.

Book a Discovery Call