Results

Creator Ecosystem Strategy

Context: Supported the strategic development and management of more than 500 creator channels across content and growth ecosystems.
Challenge: Channels and creator operations needed stronger strategic coordination, consistency, and audience-centered direction.
Contribution: Helped shape strategy, systems, and decision-making across creator-facing marketing and digital growth initiatives.
Outcome: Improved visibility, stronger content coherence, and scalable support across a large creator network. *

Context: Contributed to campaigns associated with more than $2M+ in attributed revenue.
Challenge: Campaigns needed stronger communication, positioning, and audience alignment.
Contribution: Provided strategic input across messaging, content direction, and digital campaign structure.
Outcome: More effective conversion pathways and stronger audience resonance. *

Context: Worked on content ecosystems generating 50M+ views across creator and brand initiatives.
Challenge: Content needed stronger relevance, consistency, and strategic framing.
Contribution: Helped align storytelling, content direction, and platform thinking.
Outcome: Expanded reach, stronger engagement patterns, and more coherent digital presence. *

Context: Worked across initiatives involving internationally recognized brands and purpose-led spaces.
Contribution: Valeria has contributed to campaigns, ecosystems, and brand initiatives across recognized companies and purpose-led spaces. *